Ethical Credentials

Our Commitment to Sustainability and Ethical Practices.

We (the 'royal we'!) are a small family business, striving to be as eco-friendly and as ethical as possible.

Thoughtfully Designed

All our designs begin life as hand-drawn illustrations, scribbled by us (real humans!) here in Scotland — before being sprinkled with a wee bit of digital magic to bring them to life on our clothing. We never use AI-generated or mass-produced artwork.

Children's Safety is Paramount

We make a conscious choice not to feature children in any way that identifies them within our product images or on social media. Protecting children’s privacy and safety online is very important to us.

We also believe children shouldn't be walking adverts for brands - so you won’t find known characters, logos, slogans or visible branding on our clothing. 

While we currently use AI-generated model images, we ensure they do not include identifiable faces or real children. As we grow, we plan to replace these with real photography from a proper photoshoot — featuring real people, responsibly and respectfully.

DTG-printed Clothing

For products that cannot be screen-printed (these require bulk production to be cost-effective and environmentally responsible), we use Print-on-Demand services from a UK factory that:

Uses organic materials and renewable energy/ Designs products to be returned and remade/ Employs low-waste printing technology/ Operates a renewable-energy-powered factory, audited for social and sustainability standards/ Does not test on animals or use animal-derived products/ Is GM-free.

Screen-Printed Clothing

Our screen-printed apparel is made from 100% organically grown cotton and meets:

Organic 100 Content Standard/ Organic Blended Content Standard/ OEKO-TEX® Standard 100 – CQ 1094/5 IFTH/ PETA-approved Vegan/ Higg Index

The designs are hand-screen-printed in Scotland, using water-based, 100% solvent-free inks that are environmentally friendly. Printing is done in a Glasgow-based Community Interest Company.

Play Packs

Our play packs are designed to be printed at home. Each pack includes guidance on how to print sustainably, helping you reduce waste while sparking creativity.

Packaging

We use 100% recycled packaging for all our products.

Circular Economy Plans

We are working on a system where you can return used clothing for a small store credit with Bold Bairns. These returned items will be re-purposed in t-shirt screen-printing classes, helping us support a circular economy and giving clothes a second life.

Currently, any DTG-printed clothing can be returned directly to the manufacturer to be re-milled - just scan the QR code on the label inside the garment.

Our Ethical Business Values

At Bold Bairns, being ethical is about how we treat people, our planet, and our community. We believe in kindness, fairness, and transparency — doing our best to make choices that feel right, not just look good.

We’re proud to be part of a creative community in Scotland. We are committed to improving as we grow — and to being honest and open every step of the way.

Your Input Matters

As we grow, so do our green ambitions. We welcome your suggestions to help us improve and grow our sustainability efforts.